Veractiv and dreifive Launch Social Media Campaign
The Swiss vitamin brand Veractiv is launching its own channels on Instagram and TikTok—developed in collaboration with the digital agency dreifive. The focus is on authentic content that reaches a younger target audience where they spend their time every day.
Veractiv is focusing on social media, specifically Instagram and TikTok
Veractiv, one of the leading vitamin and mineral brands in Swiss pharmacies and drugstores, is expanding its presence and launching its own social media channels. In collaboration with the Zurich-based digital agency dreifive, the brand is adopting a modern communication strategy on Instagram and TikTok to further increase its brand awareness and reach new target audiences. The Veractiv social media strategy is specifically aimed at younger consumers.
The new channels focus on Veractiv’s versatile dietary supplements and their practical applications in everyday life. Authentic and inspiring content is designed to show how Veractiv supports people in various life situations—whether it’s for more energy during the workday, during sports activities, or in entertaining interviews with passersby offering personal energy tips. The content is supplemented by informative articles on ingredients, areas of application, and the various product solutions.
Stories from everyday life instead of product advertisements
Miriam Westermann, Digital Manager at Verfora, explains: «Social media gives us the opportunity to bring Veractiv to life in a new, dynamic way. With stories rooted in everyday life, informative content, and an authentic perspective on the topic of energy, we want to reach people where they find inspiration every day and show how Veractiv can support them in various life situations.»
According to the announcement, the new social media channels are intended to create a platform that combines inspiration, entertainment, and product information. The approach is deliberately tailored to the target audience in order to reach younger users in particular where they spend their time every day.
dreifive is responsible for Veractiv's social media strategy
Marleen Albert, Head of Social Media at dreifive, says: «Veractiv Recharge stands for energy—and that’s exactly what we’re bringing to social media now. With a strategy tailored to our target audience and creative storytelling, we’re bringing the brand to life for new audiences and giving it a real social media boost.»
According to Verfora, dreifive has been supporting the company for many years in the areas of SEA and digital brand communication, including for other brands in its portfolio. With dashboards updated daily and continuously optimized campaigns, the agency follows a performance-based approach while taking into account regulatory requirements and sensitive content in the healthcare industry.
More information about the digital agency dreifive: https://www.dreifive.com
Responsible at Verfora: Miriam Westermann (Digital Manager), Stephanie Berkien (Brand Manager). Person in charge at dreifive: Megan Riva (Junior Social Media Consultant), Max Müller (Digital Arts Designer), Julia Baur (Senior Digital Advertising Consultant), Marleen Albert (Head of Social Media | Partner).
