Swissinfo climbs into the top 10 of the Storyclash ranking in July
Swiss media delivered a strong social media performance in July, increasing interactions by almost 10 percent compared to the weaker previous month. Also conspicuous in July: Swissinfo.
Blick.ch (+20.8 percent) consolidated its "eternal" second place and 20min.ch pushed Energy Schweiz out of the Top 3 with a remarkable increase (+55%). LikeMag still holds a commanding lead, even though the Zurich-based "Like" company once again lost more than 10 percent of its interactions.
Swissinfo continues on its rapid upward path: After the almost 200 percent in June the number of interactions for the public news portal, which is aimed at Swiss abroad and foreigners interested in Switzerland, increased by 334.1% in July. For Swissinfo, this means not only the biggest increase in the Top30 once again, but also a place in the Top10 for the first time. Among other things, the portal has the eighth most successful Posting published in July. It was about the price differences between Switzerland and neighboring border areas. The attached film was viewed over 1.2 million times on Facebook.
New in the ranking are the Ticino news portals Ticinonews.ch (entry at position 15), RSInews (entry at position 21), Corriere del Ticino Online (entry at position 25).
Hidden camera and passion tug
The post of the Monday succeeds LikeMag: The posted on Facebook Film shows with the hidden camera how men, women and couples react differently when they are flirted with offensively (and physically) from the opposite escalator.
In second place, Blick.ch already follows with its first journalistic own achievement: The now famous "tugboat with a passion" and her Nadeem broke up because the latter punched her in the face and insulted her. In the meantime, however, they are together again, as we have all learned thanks to Blick. Since the topic is a guaranteed ratings hit, the sequel will still follow.
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how well and which were the posts with the most interactions. Werbewoche publishes the ranking exclusively in Switzerland. (hae)
