Storyclash ranking: 3+ and Le Matin step on the gas in November
In the Swiss social media landscape, 3+ is benefiting from the «Bachelor» effect in November. Le Matin makes a big leap into the top 10.
As the social media year draws to a close, Swiss media brands are taking it easy. The Blick Group - in this case Blick and Blick am Abend - have decided to withdraw from the ranking. Individual media are excluded from the ranking at their express request, so the ranking does not represent the entire Swiss media landscape. This creates some breathing space at the top. However, with Energy Switzerland and Izzy, two Ringier titles are still represented in the top 5 of the ranking.
Switzerland's largest private TV channel, 3+, is a completely different story. Not only does it have a new owner in CH Media, but it has also had a new "Bachelor" in recent weeks. Although he didn't find his true love in Thailand, he at least generated a lot of traffic on social media. The channel increased its interactions by 42% compared to the previous month - and climbed 5 places.
The French-speaking Swiss newspaper makes an even bigger leap Le Matin. The title interacts 50 percent more diligently with followers than in October. This resulted in a seven-place rise and a jump into the top 10.
One of the reasons for the successful Le Matin month is the most successful articles of the month. It's about a wild boar that destroyed cocaine that smugglers had hidden in the forest. Value: 20,000 francs - the police listened with interest on the phone as the criminals complained about the bristly spoilsport.
