Social Media Awards 2018: The most successful media in Switzerland
Storyclash analyzed 2018 and identified the most successful Swiss media outlets on social media. Energy was the clear leader this year. Blick secured second place, ahead of 20 Minuten.
Looking at the overall interaction numbers on Instagram, Facebook, YouTube and Twitter platforms, 2018 has a clear winner: Energy Switzerland was able to claim first place among the media in Switzerland with a total of 32,090,198 social media interactions.
Somewhat behind is View in second place with 10,404,839 interactions, just ahead of the Tamedia media brand 20 minuteswhich brought it to 10,396,277 interactions in the previous year.
#1: Energy Switzerland Energy Switzerland can boast more than 208,000 fans on Facebook, 149,000 followers on Instagram and 10,000 Twitter subscribers. The best performing platform for Energy Switzerland is still Facebook, but Instagram is gaining in importance.
#2: View View is present on the same platforms and can claim a total of 263,400 Facebook fans, 10,000 followers on Instagram, 249,000 Twitter subscribers. Despite the high number of Twitter fans, Facebook is still the most important social media channel for View.
#3: 20 minutes 20 minutes boasts an impressive Facebook following of 513,700 fans, making this social media channel the title's top platform. In addition 20 minutes still 393,300 Twitter subscribers and 38,700 Instagram followers.
The top article of 2018 in the category Media in Switzerland with 108,467 interactions was won by 20 minutes claim for itself. The Article, published in August, is about the introduction of test sections with 140 km/h speed limits on Austrian highways.
Circulation: L'Autriche teste les 140 km/h sur autoroute https://t.co/y4z3ywsjug
- 20 minutes (@20minutesOnline) August 1, 2018
Pictures move people and say more than 1000 words, in this case a picture from Evening view 75,318 interactions in July. A picture of a dream beach in Bali is shown with the call to tag friends who would like to fly there.
RTS (Radio Television Suisse) claimed the title of the most successful video of 2018 with 330,528 interactions in April. It shows the concept of an energy self-sufficient ship that is being developed to free our oceans from plastic waste.
