How Griesser wants to take off in social media
Griesser, a Swiss company specializing in sun protection solutions for windows and patios, is expanding its video presence on social media and has awarded the account to Digital Flow Media.
The Zurich-based agency, which specializes in social media production, will support Griesser from May 2024 in addressing its target groups in a targeted manner and strengthening its presence on social media.
This is the agency's first B2B account win. The collaboration consists of the conception and production of comprehensive video content. The aim is to offer Griesser's relevant stakeholders, including architects, house and apartment owners and builders, a diverse and appealing presentation of the company. In addition, Griesser employees will primarily be seen in front of the camera.
"With our video campaign, we also want to give our company a face on social media in order to strengthen the bond with our stakeholders and increase our brand awareness, among other things. In coordination with our other communications work, we are also focusing on our USPs in moving images on our social media channels," says Joël Steiger, Head of Corporate Communications at the Griesser Group.
The first videos will be produced in Swiss German and will bring the history, innovative spirit and quality of Griesser and its products closer to the target audience in Switzerland. Campaign launch is in May 2024 on the platforms Instagram, Facebook, LinkedIn .
