Snapchat strengthens London's back
Despite the Brexit vote, the messaging service Snapchat is committed to London as its base. The city will serve as the headquarters for its international operations going forward, according to its parent company, Snap.
"We believe in the creative industry in the U.K.," manager Claire Valoti said Tuesday. The kingdom is also home to advertisers, she added. British Prime Minister Theresa May's government is currently trying to convince companies that her country is an attractive place to do business even after the country leaves the EU. Since the June vote, S Online giants Google, Facebook and Amazon have also announced plans to invest more money in the country. However, thousands of jobs could be lost in the financial sector because of the Brexit.
Snapchat started in 2012 as an app for sending photos that disappeared within seconds. The company now has 75 employees in the British capital and plans to hire more. (SDA)
