Swiss titles shine in social media in May
According to the Storyclash ranking, Swiss titles achieved 20 percent more interactions on social media in May than in the previous month. Blick has overtaken Izzy again and 3+ is benefiting from the "Bachelorette" hype.
How the strong performance can be explained is unclear in most cases. When asked, Storyclash said that no changes had been made to the ranking. Some of the titles made huge gains. Blick.ch shines with an increase in interaction of 64 percent, ending the run that its office neighbor Izzy has had since its launch. Blick am Abend also managed an increase of 70 percent, which means a jump of five places. 3+ also gained five places with an increase of 110% compared to the previous month. The Swiss private channel benefits for another month from the broadcast of the new Bachelorette season, which traditionally generates a lot of discussion on social media. The Tagesanzeiger even climbed 12 places (+135.5%) and is now in 23rd place.
LeMatin.ch suffers a crash. The French-speaking Swiss title is not only losing Tamedia's discontinued print edition, but also five places in the ranking. And thus a place in the top 10.
Nevertheless, LeMatin.ch manages to post the post of the month. A report about the increasing number of overweight cats generated the most Facebook interactions in May. Once again, a striking number of articles from French-speaking Switzerland were among the top posts. (hae)
