Planet 105 is the Storyclash climber of the month in September
Storyclash ranking September 2017: 20 Minuten holds its own at the top, LikeMag catches up again - and Planet Radio takes a huge leap forward.
After taking over the top ranking in August, 20 Minuten is even able to improve again and increases the number of interactions in September by an additional 5.4 percent. After somewhat less strong months, LikeMag also gains ground again and - in contrast to Blick.ch - stays on the heels of the leader.
The NZZ is also on the upswing - in terms of Twitter, no other medium in Switzerland can hold a candle to the newspaper. In September, the NZZ achieved as many interactions with only the short message service as the Blick am Abend did overall. With the article "Refugee costs are a German taboo topic," the NZZ managed the posting with the second-highest response in September.
The high-flyer in September, however, is clearly Planet 105. An increase in interactions of no less than 1462 percent lets the Schawinski radio station climb 40 places up into the top 10. The reason for this record-breaking rate is primarily a sloth video posted on Facebook at the end of August. It was viewed over 3.8 million times and shared over 50,000 times.
In the Top 10 Posts, Blick.ch mobilized the masses with the donkeys mistakenly shot by a hunter, landing in third place behind Planet 105 and the NZZ. As almost every month, Basler Zeitung places an article in the top 10 with Markus Somm's Merkel analysis "Sie säte Wind und erntete Sturm".
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how well and which were the posts with the most interactions. Werbewoche publishes the ranking exclusively in Switzerland. (hae)
