Oréal increases awareness and employee engagement with Sprinklr Advocacy
The world's largest cosmetics manufacturer enables its employees to generate 33 million organic impressions for brand content in just 18 months.
Sprinkler (NYSE: CXM), the leading AI-based platform for Unified Customer Experience Management (Unified-CXM), is supporting L'Oréal's global advocacy program on social media with Sprinkler Advocacy. As a result, employees become brand ambassadors and achieve over 33 million organic impressions and a fourfold return on investment in just 18 months.
"We have expanded our global employee advocacy program with Sprinkler is built on four central pillars: Localization, technological empowerment, training and data analysis. The aim was not to get everyone to post. Rather, employees should voluntarily act as ambassadors and contribute with Sprinkler advocacy," says Jean Loh, Global Director of Employee Engagement at L'Oréal. "The program is exceeding expectations in both reach and impact. The results so far show: When employees feel supported, heard and inspired, they become our most effective advocates."
The challenge: Activating employees for social media
Initially, L'Oréal employees were reluctant to share insights into their professional lives online. They lacked security, suitable tools and clear guidance. To change this, they needed clear guidelines and practical support - so that they could publish approved brand content confidently and securely on social networks.
L'Oréal launched a global employee advocacy program, which is supported by Sprinkler Advocacy is supported. As part of Sprinkler Social offers Sprinkler Advocacy provides a library of company posts that employees can share on their personal social media channels. They are given the opportunity to use ready-made captions and create posts with the Content Planner from Sprinkler on the desktop or mobile device. Achieved 33 million organic impressions and a fourfold ROI in just 18 months.
"Sprinklr Advocacy makes it possible for employees to become strong brand ambassadors, increase brand awareness, generate demand and attract talent - without compromising on compliance," says Karthik Suri, Chief Product Officer of Sprinkler. "When employees share brand content, it reaches more people, encourages deeper interactions, builds credibility and helps turn interest into action."
