L'Occitane invites self-care on Instagram

L'Occitane's new Instagram campaign focuses on self-care - and invites the community to take a break to focus on themselves. The brand has the key to how body and mind come into harmony, L'Occitane says.

The goal was to stand out from the feed and literally give followers of L'Occitane en Provence's international account a break. The agency partnered with Very Nice Studio to develop the content: Pastel tones and calm, soothing animations, are meant to invite the L'Occitane community to pause for a few minutes.