Izzy enters the top 10 of the Storyclash ranking in January
In the top 10 of the Storyclash ranking, Izzy, SRF and Blick am Abend were among the winners in January. The top trio of Swismeme, Energy and 20 Minuten also made considerable gains.
45% increase in total interactions in January. However, this is not (only) due to the fact that many titles have increased significantly. The increase can primarily be explained by the fact that many high-interaction media have been added. Swissfeed for example, offers "interesting facts, news, clichés and much more" about Switzerland. It generates a lot of interactions, especially on Instagram - new entry in 6th place.
Also new are various pages operated by LikeMag ("Zurich, the most beautiful city in the world", "Switzerland, the most beautiful country in the world", "A Like for cats", "A Like for animals", "A Like for animals"). According to Storyclash, they are not cumulated with the LikeMag interactions, but shown individually. Reason: The pages appear with independent brand names, brand logos and branding.
The rise of Ringier's youth portal Izzy continues uninterrupted in January. As in the previous month, it climbed five places, which means 8th place and its first appearance in the top 10.
SRF continues to do well with its broad-based social media strategy and is up over 45%. No other medium in Switzerland is so broadly positioned in terms of the various platforms.
French-speaking Swiss react to split articles
As in the previous month, the top posts in the "Articles" category show that the French-speaking Swiss generate many interactions when their media post articles on social networks. Three articles in the top 5 can be attributed to 20minutes.ch. In December, six articles in the top 10 came from French-speaking Switzerland (Le Temps, Lematin.ch, 20minutes.ch).
The top article of the month, however, is Blick am Abend - a British study claims to have shown that BMW drivers are antisocial. The medium also took first place in "Videos & Live Videos": "Master comforts Labrador after surgery" is the title of the piece, which generated over 70,000 interactions on Facebook in January.
The "images" category remains untouched Swissmeme land. When it comes to generating interaction through images (or memes), no one in Switzerland can beat the portal. As a result, no other medium made it into the top 20 (!) in January.
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how and which were the posts with the most interactions. Werbewoche publishes the ranking exclusively in Switzerland. (hae)
