Fresha report reveals the most influential beauty influencers on TikTok
Based on factors such as the number of followers, likes, and engagement, a ranking was created to show which beauty creators are having the greatest impact on the TikTok community.
In a new study by the beauty and wellness marketplace Fresha The most popular beauty influencers on TikTok were identified. Based on data from TikTok and Countik The study analyzed the number of followers among 50 influencers, the total number of likes, the average number of likes per post, the average number of comments per post, the average number of views, the average number of shares, and the total number of engagements, and then ranked them by online popularity. Each influencer was assigned a popularity score from one to ten based on their performance across these metrics.
TikTok is one of the most popular social media platforms today, with beauty being a leading topic. Users often turn to various creators for makeup tips, skincare advice, and hair styling tutorials.
@abbyroberts, a London-based makeup artist and singer whose career began with creating amateur makeup videos from her bedroom, takes the lead as the most popular beauty influencer on TikTok with a popularity score of 7.83 out of 10. She boasts 16,177,116 followers and an average of 8,978 likes per post.
@abbyroberts It's my birthdayyy! Finally 18😆 #foryou #foryoupage #ukfashion #birthday
@michellekhxn, a DIY nail artist who shares her tips and tricks for creating simple nail art at home, ranks second with a score of 5.66. She has 1,427,649 followers and an average of 71,287 likes per post.
@michellekhxn Reply to @michellekhxn Tutorial on @Lizzy nails! I feel like a baddie 🔥 #AmazonNails #diynailsathome #doingmynails #beetlesgelx # Gel Extensions
London-based makeup artist and younger sister of @abbyroberts, @charlottelooks, takes third place with a total score of 5.47. Since she began posting on TikTok and Instagram in 2019, she has amassed 8,664,072 followers and 377,987,534 total views.
@charlottelooks CARRIE ❤️ #carrie 1TP5 Halloween Makeup 1TP5Halloween2023
Dallas-based influencer @beautybyalicedimplz began her journey by sharing videos of her braiding work, initially averaging 1,400 views. Today, she has an impressive 8,674,304 followers, averages 262,835 views per post, and ranks as the fourth most popular beauty influencer with an overall score of 5.05.
@beautybyalicedimplz Who's turn! #fype #foryou #dallasbraider #dfwbraider #trending #beautybyalicedimplz #virall
In fifth place is @bigheadjustice, whose account offers expert advice on caring for Afro curls. She has a score of 4.87, 2,689,113 followers, and an impressive average of 636,882 views per post.
@bigheadjustice HE REALLY DIDNT DO BAD AT ALL🙌🏾🤞🏽even though it took him literally an hour and a half LMAOO #afro #afrohair #naturalhair #hair #hairhack #m
♬ Tubarão Te Amo – DJ LK da Escócia & Tchakabum & Mc Ryan SP
In sixth place is Valencia-based makeup artist @alexabeautyy, who is known for her creative character makeup looks. She has 7,518,898 followers and an average of 30,156 likes per post, earning her a popularity score of 4.68.
@alexabeautyy ¿Quién ya vió Intensamente 2?💚 Les subo este look que hice el año pasado para el ABCs de Personajes (que no se preocupen, la serie vuelve muuuuuy pronto) aprovechando que acaban de estrenar la película y que el maquillaje está muy pero muy lindo🤩 ¿Les gustaría que hiciera otra emoción? #intensely # of dissatisfaction #asco #disney #insideout # Makeup #makeup @disneyspain
In seventh place is skincare expert @hyram, owner of the vegan skincare brand Selfless by Hyram, with a score of 4.10. Hyram has 5,826,414 followers and an average of 265,439 views per post.
@hyram Thought & prayers are appreciated 🥲🙏
@valeriya.eros, a special effects makeup artist from the U.S., ranks eighth with a score of 3.57. She has 7,073,226 followers and an average of 48,006 views per post.
@valeriya.eros I guess my skin is pink now #makeupremoval #asmr #satisying #fnaf #mua #makeup #games #fype #foryou #trend
In ninth place is @tiffanyabbigailebeauty, a DIY nail account that offers tips and tricks for people who want to get started with nail art. With a popularity score of 3.48, she has 55,415 followers and an average of 158,286 views per post.
@zara I love this nail look by @Tiffany Abbigaile Beauty #zarabeauty
@snitchery, a cosplay and makeup artist who shares the @aplantproject account with her brother, ranks tenth with a score of 3.48. She has 4,100,219 followers and an engagement rate of 6.17%.
@snitchery U COMING INSIDE? 👀🪱 # Maze
Commenting on the findings, a spokesperson for Fresha said: «These results underscore the significant influence that beauty influencers have on TikTok and demonstrate their ability to shape trends and attract large online followings. The beauty industry is heavily influenced by social media, as influencers expand their reach and grow their accounts by collaborating with renowned beauty brands to promote their products. For example, @charlottelooks collaborated with the well-known skincare brand CeraVe, a partnership that resulted in two videos with 11.8 million views. Similarly, top influencer @abbyroberts partnered with the popular cosmetics brand Kiehl’s, generating 404.5k views for just one of her videos. The competitive landscape on TikTok, where creators foster creativity and diversity to attract and engage their audience, is crucial for many brands.»
