Burgerstein Vitamins and Picstars celebrate eleventh campaign round

The influencer marketing agency Picstars is entering its eleventh round together with Burgerstein Vitamine. For four years now, Antistress AG has been working with the experts from Picstars to position its micronutrient products on social media using influencers and also draw attention to its sponsorship activities with Swiss-Ski. A comprehensive cross-media concept was developed to celebrate Burgerstein Vitamine's 50th anniversary this year.

The creators, consisting of a good mix of top athletes and micro and macro influencers from the fields of sport, food and lifestyle, will be sharing their 50 health tips with the social media community over the next few months.

"The idea of the health tips is based on the Burgerstein vitamins slogan Does you good.. In previous campaigns, the topic of What is good for you? always a central component," says Burgerstein's Social Media Manager Manuela Schmitter. Over the course of the current campaign, these tips will also be published on a separate landing page. They are graphically prepared by the creative and advertising agency Bureau54.

The recipe for the particularly effective collaboration between Burgerstein Vitamine and Picstars is the skillful interaction between professional athletes and influencers. The creators, who are perfectly tailored to the target group, use authentic storytelling to appeal to their followers.

Responsible at Burgerstein Vitamins: Manuela Schmitter, Social Media Manager.
Responsible at Picstars: Luca Graf, Key Account Manager Isabelle Steffen, Campaign Manager