Blick am Abend catches up with the leading Ringier trio in September
According to the Storyclash ranking, Ringier publications now dominate the list for September. Storyclash tracks how Swiss media outlets perform on social media.
They all lost in September, the dominators of the top 10 of the Storyclash ranking. But one fact remains unchanged for the time being: If you want to know how social media works, you currently have to ask at Dufourstrasse. The Ringier titles have made themselves comfortable at the top - and because Evening view significantly less than 20 minutesthe Tamedia competitor slips from the top group to 6th place.
The Blick Group is delighted with the figures. "This gives a strong boost to the commercialization of our social media channels in particular. We are making good progress in this area," said Peter Wälty, Managing Director Digital of the Blick Group, in a press release on Total Audience 2018-2 and the ranking.
With Schwiizerchiste, a new player has also entered the top 10. The title has on Instagram 265,000 followers and is run by the creators of the SRF social media show "Zwei am Morge". Again, not a media title in the true sense of the word, but apparently quite popular. The channel is particularly successful with picture posts, claiming seven places in the top 10 in this category, where only Evening view and Izzy.
Energy stands out in terms of videos and live videos: tickets were raffled off via a live stream on the Energy Air Facebook page - the post provoked no fewer than 152,000 comments. Otherwise, in this category Izzy strong - also with videos sponsored by advertising partners such as Die Mobiliar or Axe.
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how and which were the posts with the most interactions. Werbewoche publishes the Swiss ranking exclusively. (hae)
