3+ enters the storyclash ranking with "Bauer, ledig, sucht...
In October, a lot of classic Internet content dominates the Storyclash Social News Ranking, which measures the interactions of Swiss media. 20 Minuten defends the top spot. The climber of the month, however, is the TV station 3+.
In the top 10, many titles are taking back what they lost in September: View increases by 20 percent, Le Matin climbs back up the four minus ranks from the previous month. Swissinfo almost made it back into the top 10 thanks to an increase of 27.8 percent. Energy Switzerland The number of interactions has risen considerably (+102.4 percent), thus displacing the NZZ to fifth place. Energy managed the second most successful posting of the month - not cat content, but parrot content. Four times are Energy Zurich and Energy Basel represented in the top 10.
But the jump of the month makes 3+. The Swiss private station achieved no less than 1509.5 percent more interactions than in the previous month - catapulting it 32 ranks up to 9th place. A strong contribution to this increase was made by the successful page of the 3+-The show "Bauer, ledig, sucht..." was not only the most successful posting of the month, but also placed a second video shared on Facebook in the Top5 (rank 4). Both meme videos were viewed over two million times and each provoked over 25,000 comments on Facebook.
Other noticeable changes: The Lucerne Newspaper (+78.1 percent) makes up six ranks and is newly ranked 22nd. And: Izzy, a new Swiss social media magazine, increases interactions by 674.9 percent, climbing 35 ranks and is newly ranked 27th. The high percentage increase can be explained by the fact that the magazine was only launched on September 19. Izzy specializes in the production of social media optimized content - i.e. images, short videos, memes, etc.
Only on place 12 of the top posts follows with SRF Culture and a post shared on Facebook about a photographer who documented the devastating effects of glyphosate in Argentina, a serious issue that has generated attention on social media.
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how and which were the posts with the most interactions. Werbewoche publishes the ranking exclusively in Switzerland. (hae)
