One in four people use AI for Black Friday shopping

Next week, on November 28, Switzerland's biggest shopping day will take place: Black Friday. The platform Blackfridaydeals.ch expects sales of 450 million Swiss francs in the Swiss non-food retail sector on this day. A representative survey conducted by Demoscope on behalf of Blackfridaydeals reveals a remarkable trend: Artificial intelligence is increasingly influencing the shopping behavior of the Swiss population.

AI Helps You Hunt for Bargains

Already, 25 percent of Swiss people use AI when shopping. At the same time, retailers are using psychological sales tactics, and it’s easy to lose track of things on Black Friday. Artificial intelligence tools like ChatGPT and other AI-based tools can be used to help with this. Another quarter does not yet use AI but is interested in doing so in the future. It is striking that younger, male, and higher-income respondents are more likely to say that they already use AI for shopping or want to use it.

Julian Zrotz, a retail expert at Blackfridaydeals, explains: «AI is being used in more and more areas of our lives. On Black Friday, it can provide practical support for more efficient shopping. It helps make product recommendations, summarize product reviews, identify the best prices, and detect fraudulent offers.»

Practical Tips for Black Friday

To help customers find the best deals and avoid making poor purchases, Blackfridaydeals has put together some practical tips. AI can provide online assistance with purchasing advice: It summarizes product reviews and suggests alternatives. ChatGPT can quickly summarize the pros and cons of individual models, including recommendations on which product best suits your needs.

A clear shopping list helps you avoid impulse purchases and focus on buying only the items you really need. You can use ChatGPT or Google Gemini to generate and prioritize product lists. These tools also suggest affordable alternatives. Via Preispirat.ch or Blackfridaydeals.ch You can then find the right offers right away.

Platforms such as Monerio.ch offer cashback options for many online purchases. AI-powered browser extensions, such as the Monerio Shopping Assistant, automatically show where cashback is available and whether there is an additional coupon code.

Protection Against Unscrupulous Offers

If an offer seems too good to be true, it’s best to be cautious. ChatGPT can check websites and help identify unreliable sellers. With personalized push notifications or deal apps like Preispirat, you can customize your alerts. This way, you’ll be automatically notified as soon as a retailer lowers the price of a product you’re looking for. AI can identify your interests and filter out the relevant deals.

To make sure you strike at the right time and don't miss out on real bargains, it's worth keeping an eye on price trends. Platforms like Toppreise.ch or Preispirat.ch clearly show how prices have changed over time. Toppreise offers a price trend analysis that helps you determine the best time to buy.

For the past nine years, Blackfridaydeals has provided an overview of the maze of discounts on Black Friday and other shopping events. All Swiss Black Friday, Singles’ Day, and Cyber Monday deals are clearly organized and accessible via a central platform, where users can rate and comment on them. Last year, the platform was visited by over a million Swiss people.