Ein&alles sets up TikTok channel for VBZ - 2.1 million views in three months

The agency Ein&alles worked with Zurich's public transport operator VBZ to rebuild its TikTok channel within three months. During this period, the published videos achieved a total of 2.1 million views. The development was based on a clearly defined creator model.

The aim was to specifically address younger target groups and establish an additional, contemporary communication channel without relinquishing control of the content.

Over a period of three months, 24 videos were produced and published. The average reach was over 80,000 views per contribution. Individual videos were selectively supported with a small media budget.

Creator model as a success factor

The actual core of the project lay in the chosen setup: Ein&alles used its creator model, which combines strategic project management with the platform expertise of an active content creator. While Ein&alles was responsible for the concept, structure and quality assurance and ensured that the defined communication messages were clearly conveyed, the creator contributed its understanding of the platform directly to the implementation. This resulted in videos that were authentically integrated into the TikTok feed and at the same time conveyed the desired messages. A combination that contributed significantly to the result.

"It was important for us not to simply try out TikTok, but to take a structured approach. Working with an active creator helped us to better understand the platform and implement our content accordingly," says Sabrina Pellaton, project manager and social media manager at VBZ.

From Ein&alles' perspective, the project shows how brands can build social media professionally with the help of a clearly managed creator model by consciously combining platform logic and brand management.

More about the case: https://www.einalles.ch/case-studies-consulting/vbz