Digitec remains the Swiss online store with the highest sales in 2017

The Poster includes not only the ranking for the top 30 B2C online stores, but also a ranking for the top 10 B2B online stores with the highest revenue and, as a new feature, the top 5 corporate groups. The Auctions & Travel Platforms ranking, familiar from previous years, has been slightly updated and renamed Travel, Tickets and Horizontal Platforms.

The data basis was publicly available company information as well as statistical data from EHI/Statista for places 11-30 B2C. Carpathia has refined the survey through information from companies themselves and its own analysis - all data has been verified by Carpathia and by a group of experts coordinated by it. Turnover is defined as the net turnover generated online or via mobile in retail with end customers, i.e. excluding VAT and adjusted for returns and cancellations.

Like last year, the online stores of Digitec, Zalando and Amazon again lead the ranking of the top 30 B2C. However, there have been notable shifts compared to last year: Aliexpress is a newcomer to the ranking and occupies eighth place, while ifolor has moved up several ranks and just missed out on the top 10 in eleventh place.

Also newly included in the ranking is wish.com: The up-and-coming marketplace based in the USA, but like Aliexpress with a majority of Chinese suppliers, is in 21st place. The decline in sales at Nespresso is not due to a poorer result, but to the fact that the nevertheless substantial share of telephone orders was factored out this year.

Compared to last year's survey, an increase in sales can be seen for the vast majority of the stores listed: A B2C store with sales of less than 102 million Swiss francs in 2016 no longer makes it into the top 10 - 72 million Swiss francs was still enough for 2015.

In B2B, Alltron, which was listed for the first time, took second place from Lyreco with 195 million Swiss francs. Elektro-Material remains unchallenged in first place.

The Top 10 Travel, Tickets & Horizontal Platforms ranking is led by swiss.com, followed ever more closely by the booking platform booking.com. The revenues in this ranking correspond to the net value of the services and goods brokered (GMV).

In the ranking of the top 5 groups, the two largest retailers Migros and Coop occupy the first two places. The online retail giant Amazon is in third place, well behind Coop, with sales of CHF 605.6 million.