Collect footballs and kick penalties in the Metaverse thanks to Kuble
Europe is in football fever. Fans can now also do so in the Metaverse, as Kuble has implemented an activation for Alipay+ in the virtual Worldline Shopping Mall together with the payment service provider Worldline.
In Worldline's Metaverse Shopping Mall, soccer balls are collected and accuracy is tested in the Penalty Challenge. This not only offers entertainment through a simple game mechanic, but also the opportunity to win exclusive tickets for the UEFA EURO 2024 or an Alipay-branded football!
First steps into the future of shopping
The Worldline Shopping Mall on the Metaverse platform "Spatial" forms a bridge between the digital and real world. Products can be purchased in various stores in the mall, which can optionally be paid for with cryptocurrency if available.
This initiative is a first step towards the future of shopping and entertainment in the virtual world. Visitors can move around in an immersive environment, take part in challenges and win exclusive rewards. The mall is easily accessible in virtual reality as well as via smartphone or desktop.
Cooperation between major brands
"We are thrilled that we were able to realize this activation with major brands. The Worldline Shopping Mall bridges the gap between the digital and real worlds, both in terms of football and the shopping experience," says Olivia Schiffmann, Managing Partner of Kuble AG. "Worldline's partnership with Alipay+ gives football fans a simple, innovative way to win exciting prizes."
From the metaverse to immersive marketing
The big metaverse hype has been put into perspective and a new focus is emerging. Many global brands are increasingly using immersive marketing and gamification to create new, surprising experiences. As a counterpart to the fast-paced consumption of social media content, such activations offer longer, more intensive engagements and therefore a stronger bond with target groups. The combination of digital and real-life experiences creates exciting opportunities to present brands in innovative ways and appeal to customers in a new way that traditional media cannot offer.
Since March 2023, Worldline has been offering retailers and partners the opportunity to open a store in the Worldline Metaverse Shopping Mall and benefit from customizable packages in a white label solution.
Kuble AG is a digital marketing and technology innovation company in the fields of Metaverse, AI and Web3. In the Metaverse/VR area, 25+ projects are used to create immersive and interactive experiences that help brands reach their target groups in new and exciting ways. Kuble relies on the latest technologies, years of marketing experience and creative strategies.
