AI: "Something is possible, we can use these things for good"
The Communication Summit 2024 discussed the use of AI in the media sector. Werbewoche held talks with experts from the fields of law, media, filmmaking and education, which led to the idea of a mini-series. Thilo Stadelmann, Professor of Artificial Intelligence, emphasized the positive aspects of AI and its potential for creativity in the advertising industry.
Thilo Stadelmann, Professor of Artificial Intelligence at the ZHAW, reflected on the discussions on the topic of artificial intelligence (AI) at the Communication Summit 2024. He emphasized the positive mood that characterized the podium, despite the numerous fears regarding AI. Stadelmann praised the diversity of expertise and the ability to positively assess the potential of AI. As a lecturer, he makes it a point to convey to his students that AI as a scientific field and the science fiction notions associated with it should be kept separate. For him personally, AI is an effective tool for brainstorming and text creation, as it makes him more efficient and creates more time for essential tasks. In terms of the advertising and marketing industry, he sees enormous potential in AI as a creativity tool, especially for copywriting. Despite the competition from the USA, he is optimistic about AI development in Switzerland and Europe. He emphasizes the wealth of talent, universities and companies that are boldly exploring AI. However, he also points out that China and India are up-and-coming AI innovators to watch out for, even if most of the current innovations are coming from the USA. With regard to the future of AI, Stadelmann does not expect any revolutionary breakthroughs, but rather continuous improvements to existing products and applications.