This is how Migros Zurich is planning the supermarket of the future
With the «Bridge» project, the Migros Zurich Cooperative is breaking new ground. The new supermarket, scheduled to open on March 4, 2021, on Europaallee in Zurich, will feature third-party tenants, and customers will be able to have purchased items such as fish or meat prepared on site. This is reported by the Handelszeitung in its latest issue.
"'Bridge' wants to build a bridge from the supermarket to the gastronomy and to the event," says project manager David Böhler when asked by the Handelszeitung. In the area of about 2000 square meters, 320 seats are planned in six to seven seating zones.
With its "Bridge" concept, the Migros Zürich cooperative is interpreting the international trend of merging retail trade and gastronomy. The "Food Lab" is also a new supermarket element. "Here, small and medium-sized groups can rent space and cook for themselves. Or courses are offered on 'bridge,'" Böhler tells the Handelszeitung. "Bridge" is not so much a blueprint for fundamental expansion, but a "Migros learning field," Böhler adds. "Individual parts of it can certainly be multiplied if successful."
