Seven things you still don't know about Black Friday

1 Black Friday has many children

Black Friday has many children: Black Week at Saturn, Red Friday at Mediamarkt, Cyber Week at Ebay, Beauty Friday at Douglas, Cyber Monday at Amazon, some retailers even declare Black Week... what is your store's holiday? Dog food Friday? Office supplies Saturday? Rollo Wednesday? If you find a catchy name, it could get around.

2. all out does not mean never again

The 14-day right of withdrawal also applies to reduced goods. So junk can be returned by return post. It is legitimate to use Black Friday to make room for new goods, among other things, but make sure you still offer your customers the quality they are used to.

3. black hands from counting money

One explanation for the origin of the term Black Friday is that the crowds in the stores looked like a black mass. In the online age, that's a thing of the past, now you can sit comfortably in your living room while shopping and the black mass is at most the tea you drink with it. Wonderful times. But the virtual masses are pressing onto your servers, which should be ready for the day.

Incidentally, there is another explanation that should appeal to you as a retailer: In the old days, salespeople got black hands from counting cash.

4. selling too cheap brings misfortune

Is getting married on Black Friday bad luck? If everyone is busy shopping, it might be easier to get an appointment at the registry office. So far, there have been no reports that getting married on Black Friday is bad luck.

However, one thing applies to both love and business: selling too cheaply does not make you happy. So design price promotions with love and care so that they don't look cheap.

5 Apple, the eternal trendsetter

Thanks to Apple: Black Friday was first launched in Germany in 2006. Apple also offered Black Friday deals from its American store in German Apple stores and online. Attracted by the huge success of the campaign, more and more retailers jumped on the bandwagon in the following years. In just 12 years, Black Friday has established itself as a permanent fixture in Germany.

6th video highlight Shopping mania

Videos about chaos on Black Friday are a hit on YouTube and reach millions of clicks. Be glad that such scenarios do not await you as an online retailer. You can concentrate entirely on providing good offers and don't need to hire security. Unless, of course, you are unable to deliver the ordered goods, which customers are very annoyed about!

But joking aside, even if you don't need security for this, you should actually have all offers in stock and pay close attention to removing sold-out goods from the site or adjusting the delivery time.

7 The later the evening, the more online

According to a global Salesforce study from 2017, online shoppers prefer to store in the evening between 8 and 10 p.m. on Black Friday. The reason for this may be that customers tend to shop in bricks-and-mortar stores during the day or simply don't have time to shop.

Either way, it can be late for online retailers. So be prepared for telephone enquiries or emails during this period. Every question you can answer increases the likelihood of a sale. In addition, product reviews on the item page are a good way of intercepting questions, as they provide consumers with further practical information.