INSTAGRAM Instagram has recently started allowing Swiss advertisers to access the social network. With a campaign for Aperol, Serranetga and Campari are the first to take advantage of this opportunity.The agency Seerranetga, which has already brought Facebook advertising and real-time advertising to Switzerland, is launching the first campaign in Switzerland on Instagram together with Campari. Under the slogan "The Original", Instagram users are offered the Aperol Spritz, complete with mixing instructions. With more than 400 million active users worldwide, 80 million uploaded photos and over 3.5 billion likes per day, Instagram is currently the fastest growing social network in the world. The option to place ads on Instagram has recently become available worldwide, including in Switzerland.Maurizio Rugghia, Managing Director of Serranetga: "Native ads are becoming increasingly important for advertisers because they fit seamlessly into the user experience and ensure a high level of acceptance and impact. Instagram achieves an absolute top score among social networks in this respect. "Pierina Maibach, Marketing Manager at Campari: "Campari is always looking for innovative methods to enter into dialog with its customers. We are therefore all the more pleased to be the first brand in Switzerland to have an advertising presence on Instagram together with Serranetga."

The agency, which already brought Facebook advertising and real time advertising to Switzerland, is launching the first campaign in Switzerland on Instagram together with Campari. Under the motto "The Original", the incomparable Aperol Spritz, including mixing instructions, is advertised to Instagram users.

With more than 400 million active users worldwide, 80 million uploaded photos and over 3.5 billion likes per day, Instagram is currently the fastest growing social network in the world. Since yesterday, the option to place ads on Instagram has been available worldwide, including in Switzerland.

Maurizio Rugghia, CEO of Serranetga: "Native ads are becoming increasingly important for advertisers because they fit seamlessly into the user experience and ensure high acceptance and impact. Instagram achieves an absolute top score among social networks in this regard."

Pierina Maibach, Marketing Manager at Campari: "Campari is always looking for innovative ways to engage with its customers. We are all the more pleased to be the first brand in Switzerland to have an advertising presence on Instagram together with Serranetga."