Swiss use social media mainly for entertainment, not for information

Unsympathetic and untrustworthyThe qualitative assessment of these global media brands is also very ambivalent and largely independent of their quantitative use. Facebook and Twitter, for example, are among the least likeable media brands, and their credibility is also very low - in all age groups. Only in terms of entertainment value do social media score well. Instagram in particular stands out in this respect. Remarkably, these assessments differ little in the various language regions.This shows that although social media, especially Facebook, occupy a central place in the Swiss media landscape, they are primarily used for entertainment purposes. Those who want to get serious information still trust the established Swiss media brands.With the mediaBrands study, Publicom determines the brand performance of media brands among the Swiss population every year. The 2017 survey was conducted in April and May and is based on a representative sample of 5,098 people for the population aged 15-79. The statistical margin of error is +/- 1.4%.To the brands surveyed and further details on the study: www.publicom.ch/mediabrands/