With a PIM system, everything stays in (data) flow
Data flows in product communication
Successful product communication today requires continuous and consistent data flows due to the variety of touchpoints and the technical possibilities. If data traffic jams at even one node, this can have devastating effects and chain reactions: The web store is no longer supplied with up-to-date data, or outdated prices are printed in the print catalog.To ensure data consistency from capture to output, the processes must be right. Only with clear and efficient processes can data flows be continuously controlled, channeled and, if necessary, diverted. With suitable systems for product information, publication processes can not only be defined and coordinated, but also automated.
High data quality is the basis
In addition to effective processes, the quality of electronic information must also be right for a flowing data stream. If you want to jump into a river, you have to know whether the temperature is within a comfortable range, for example. To increase the quality of the water or even the data, we have to filter the water and the data, remove unwanted elements or reprocess them.To clean up and prepare product information for the desired use, data flows in product communication are ideally managed by a central system. With a well-functioning product information management system, data is not only checked for quality, but also enriched and refined with additional content.
Use a PIM system as a data gateway
Modern PIM (Product Information Management) systems represent an indispensable control center in the handling of data flows in product communication. Through the central and media-neutral management of product and media data, data flows can be systematically intercepted and monitored in one place. PIM systems can be seen as sluices with controllable inflows and outflows. They consolidate and connect multiple data collections into a whole. In product information management, ERP systems often serve as sources, from which master data is transferred to the PIM system and standardized, translated and enriched with additional information as required - before it is automatically sent to the corresponding sales channels.With PIM systems, data flows are thus channeled and cleaned, but also precisely prepared for output. Various gateways and interfaces enable product information to flow into the desired online and offline channels in a regulated and standardized manner. This is not only relevant for the publication of product data, but increasingly also for standardized data exchange along the entire value chain. Thanks to granular data structuring, the creation of customer-specific or personalized publications using PIM also becomes child's play. Media-neutral data management in the PIM system allows multiple use of product information and ensures the consistency of data for multi-channel publishing.
A competent system partner is important
To meet your needs and the requirements of your customers without redundancies, Stämpfli Publikationssysteme supplies mediaSolution3, a PIM system as a modular complete package. Product information is flexibly displayed from various data sources in all marketing and sales channels. This allows you to significantly simplify your information provision. The central aspect is the multiplication of internal and external data usage options. This provides you with a cross-media solution that fulfills all publishing tasks for Internet media, web stores, mobile media, as well as for online and print publications. mediaSolution3 makes a decisive contribution to expanding your company's strategic position in the market and its value-added opportunities.As a modular software solution for successful and simplified product data management, mediaSolution3 fully covers the areas of catalog, web, foreign language, graphic/image data and product data management. The software's powerful functions meet a wide range of requirements - your own as well as those of your customers. With mediaSolution3 you can manage even large amounts of data quickly, securely and conveniently. Of course, this also applies if you operate internationally and want to market your products in additional countries. The marketing tool is based on a modern, flexible software architecture. You can successively expand the application with individual modules and thus always scale the system.*This text is a public report which MK realized in cooperation with Stämpfli AG. If you would like further information on the subject, Stämpfli, as a specialist in product communication, will be happy to assist you! Philippe Mettler, Head of Publication Systems, is available at T +41 31 300 69 19 or [email protected] available. You can also obtain further information online: www.staempfli-publikationssysteme.ch.
