Cinema for the blind
The "Greta" app has been a hit in Germany: blind people have already used it in 165,000 cinema visits since 2014 to experience films without barriers. The free tool allows blind people to hear everything they miss in the cinema: actions, facial expressions and locations are reproduced via audio description. All you need is a smartphone and headphones. This not only means a much more immersive movie experience; for the first time, nothing stands in the way of blind and sighted people going to the cinema together. So far, 131 films are accessible via "Greta", including DVDs and televisions, and the organization "Regards Neufs" is adding more films to the app every month. It is responsible for the Swiss distribution of the innovative tool, which was launched in Germany in 2014. The Federal Office of Culture also supports the project: Since July 2016, all films financed by it must be shown with audio description from the premiere.Regards Neufs" will soon also enable Swiss deaf people to enjoy a worthwhile visit to the cinema: with the help of the "Starks" app and data glasses that superimpose subtitles to dramaturgical ambient sounds.How it works
At the movies"Ma vie de Courgette", nominated for an Oscar for Best Foreign Language Film, opens in cinemas on February 16. From then on, "Greta" is also set to take off. To boost the app, blind people and their companion will receive a free ticket for all films at Pathé and Arena cinemas. Regards Neufs plans to extend the "Two for One" offer to all Swiss cinemas in the near future.the three previews will take place on the following dates:- Zurich: Wednesday, February 8, 2017, at 16:30 at the Cinema Riffraff- Basel: Saturday, February 11, 2017, at 2:00 p.m. in the cult.cinema- Bern: Sunday, February 12, 2017, at 2:30 p.m. in the Quinnie cineCamera
