Interdiscount shows itself close

The high store density of the retailer for home electronics Interdiscount is a key unique selling point. This had to be conveyed in the latest TV commercials. At the same time, they had to fit into Interdiscount's existing cross-channel strategy. The clips are used throughout the year and combined with current promotions.Surprisingly closeThe spots rely on an emotional approach. The painful, joyful collision with the store door serves as activation. It unloads the previously built-up tension. The spots show in a funny way how surprisingly close the next branch is.Flexible key visualThe message in the binder ties in with the last campaign: "Shop the way you like it: Order online and have it delivered - or pick it up in the store. "A red plaster, which the protagonists wear when ordering online after a collision, serves as a reminder anchor. A key visual was chosen that Interdiscount can adapt for further advertising measures such as brochures, advertisements or web banners. It fits the emotional approach and is at the same time suitable for the promotion of current offers. The flexibly applicable key visual takes into account the existing cross-channel strategy. Two spots were produced in Swiss German, Italian and French.Responsible at Interdiscount: Martin Koncilja (Head of Marketing), Franco Locatelli (Head of Advertising); Responsible at Maxomedia: Simon Muster (overall responsibility), Reto Schild (Creative Direction), Daniel Rödel (Art Direction), Antonia Bekiaris (Text/Conception), Nathalie Stephani (Project Management). www.maxomedia.ch