Is the Twint app in danger of failing?

UBS-TWINT-with-BeaconThe mobile payment solution Twint is in the news. An Message on the Swiss Finance Blog "Inside Paradeplatz" reports that the app at CS for Android has only been downloaded around 1,000 times so far. At Postfinance, according to the blog, there are a good 10,000 downloads, and at Raiffeisen, 10,000 to 50,000 installations are mentioned for Android. Author Lukas Hässig therefore speaks of a "historic flop by Switzerland's leading banks".Twint - Rest in Peace?On his digital business blog "Carpathia" e-commerce expert Thomas Lang adds. He criticizes on his Blog entrythat Twint is a "damp squib." "There are almost a dozen Twint apps in the app store today, the normal customer doesn't have the overview. The migration to the new Twint from Paymit and Twint was a disaster, to say the least." Actually, e-payment is a core competence of the banks, he said. "What remains less of a core competence with banks to this day is customer and user friendliness," Lang said. "The global players are saying thank you and meanwhile taking care of the real customer needs." His post concludes with a boldly highlighted "RIP TWINT".On Twitter, Twint has already responded, pointing out that the published figures from "Inside Paradeplatz" are incorrect and that there are already over 365,000 registered users.https://twitter.com/TWINT_AG/status/886953285357367296Auf Twitter users are also skeptical that Twint will be able to prevail in the long run against foreign competition such as Apple Play:https://twitter.com/gsagt/status/887250097813291008https://twitter.com/horstwilmes/status/887236626199580672https://twitter.com/DamoVGC/status/887228997217771520https://twitter.com/comboeuf/status/887236967242633217

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