The digital future of stationary retail

BOOK TIP In the book "The digital future of stationary retail", Andreas Haderlein shows how retailers can benefit from digitalization. getAbstract misses the common thread in the book in some cases.There's life in the old dog yet: Retailers need not fear online business, says sales expert Andreas Haderlein. On the contrary: it can even profit from the Internet and smartphone boom. Consumers, according to the author's experience, expect the best of all worlds - the large assortment and broad information from the web as well as the advice and shopping experience in the store around the corner.To combine online and offline into a coherent customer experience, retailers can make use of a wealth of new technologies, including augmented reality, QR codes and apps, all of which are described in this book. Unfortunately, it remains in places with the pure stringing together of examples, a common thread is missing. A comprehensible practical guide for beginners would have been helpful.getAbstract recommends this book to marketing and sales professionals as well as small to medium-sized retailers who are already firm in the Internet vocabulary.getAbstract rating: 7Feasibility: 8Degree of innovation: 8Style: 6Publisher: mi-BusinessBookPublication Date: 2012Pages: 176ISBN: 9783868801385---------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.