Apps - one in two is unfaithful

STUDIES Yahoo published a study on the topic of "App Lifecycle". The study examined user behavior with smartphone apps. It turned out that one in two people are unfaithful to apps after just one month.The core result of the study: if an app user does not use the application for a longer period of time, they delete it again. This was the case for 55 percent of the 2,590 users surveyed. 53 percent delete an app when they find a better one. For 46 percent, advertising is a motive for uninstalling an app again. 52 percent of all mobile users replace their apps within a month, according to the study. Only 11 percent take three and six months. The most frequently affected apps are news apps, which are deleted after eleven weeks. They are followed by shopping, search and entertainment apps, each with a duration of twelve weeks.The desire for something newFor 80 percent of respondents, the reason for downloading an app was the desire for something new. 74 percent download because of a recommendation and 65 percent are looking for a different kind of shopping experience.Important insight for developersIf an app is recommended when opening the app store, the probability that the app will actually be downloaded increases. However, if the negative reviews in an app store outweigh the positive ones, 39% refuse to download it. For 36 percent of users, the storage space required is a decisive criterion for whether an app makes it onto the device. If there are two comparable apps to choose from, the decisive factor is the price. For 32%, a price that is too high is an exclusion criterion, meaning that developers should focus on a positive app store experience coupled with an affordable price in order to ensure a download and a longer lifetime on the mobile device.