Ads&Figures has gone the extra mile digitally for Helen Kirchhofer
The coronavirus crisis has not left Helen Kirchhofer unscathed. By further focusing on its digital business, the jewelry and watch retailer can nevertheless look back on a successful 2020. In collaboration with Ads&Figures, the online store was promoted even more intensively, resulting in increased sales and revenue.
Since 2017 Ads&Figures is the digital partner at Helen Kirchhofer's side and manages the budget for the entire online marketing area. Social media ads, programmatic advertising and SEA are used. According to the agency, Helen Kirchhofer was able to further expand measures and success in 2020 compared to the previous year. For example, social media measures on Facebook and Instagram would have brought 132 percent more sales, resulting in an increase in revenue compared to the previous year. In addition, targeted programmatic advertising would have enabled a strong Black Friday: in November 2020, sales volume was boosted by 120 percent, while media costs were reduced at the same time. And through Google Ads, 68 percent more sales were recorded than in 2019, which also led to strong revenue growth.
"After the pleasing performance in 2019, we decided to increase the budget for digital channels in the following year and leave Ads&Figures the space to test new formats and opportunities. We are excited about the above-average results in 2020," says Matthias Tülger, Co-Owner & Managing Director at Helen Kirchhofer.
