When the wave breaks: marketing in times of crisis

A combination of crises virtually unprecedented in history is sweeping across Europe—inflation and recession are following in the wake of war and a pandemic. What can marketing even do at this point?

Prof. Dr. Andreas U. Lanz - 30 October 2022

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When the wave breaks: marketing in times of crisis

A combination of crises virtually unprecedented in history is sweeping across Europe—inflation and recession are following in the wake of war and a pandemic. What can marketing even do at this point?

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