"They don't give a shit"

Since people aren’t really interested in brands, all communications professionals should put sticky notes on their desks with a pithy phrase: «Consumers don’t give a shit.» Sarah Carter once said that—and in doing so, she also implied how to make advertising effective.

Parvez Sheik Fareed * - December 4, 2023

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"They don't give a shit"

Since people aren’t really interested in brands, all communications professionals should put sticky notes on their desks with a pithy phrase: «Consumers don’t give a shit.» Sarah Carter once said that—and in doing so, she also implied how to make advertising effective.

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