The main thing is sustainable?

The advertising industry has a new favorite word: sustainability. More and more products and services are now being marketed as climate-saving or even world-saving. Isn’t this losing its impact? m&k examines the different perspectives on this buzzword.

Nico Kesper - September 5, 2022

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The main thing is sustainable?

The advertising industry has a new favorite word: sustainability. More and more products and services are now being marketed as climate-saving or even world-saving. Isn’t this losing its impact? m&k examines the different perspectives on this buzzword.

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