To the point: shake widows
Zurich’s major daily newspapers have completed their relaunch. The Blick still has its relaunch ahead of it. On October 14—50 years after its first issue, which sparked fierce protests in the Swiss press of the time and among many politicians and opinion leaders—the Blick will once again be published in the large broadsheet format with two sections.
The major Zurich dailies have already relaunched. Blick still has it ahead of it. On October 14 - 50 years after the first edition, which led to the most vehement protests in the Swiss press of the time and among many politicians and opinion leaders - Blick will once again be published in the large broad-sheet format with two frets. The much-maligned one-bundle tabloid format will then be a thing of the past, and sports lovers will once again be able to delve into a separate sports bundle. Back to the roots, then.
Back to the roots, even with the course. The soft-spoken, emancipated tabloid is dead, long live the resurrected hard tabloid. Perhaps a last attempt to halt the decline in circulation figures. Deputy editor-in-chief Ralph Grosse-Bley must and will fix it.
But the new tough course already applies before the relaunch. The reporting on the bloody deed that happened last week in Oberrieden shows this. The family drama has been filling the columns of Blick since Friday. Mostly there are two stories per day, which are continued in the proven tabloid manner. Not only in Blick, but of course also on Blick.ch and in SonntagsBlick.
Since it cannot be assumed that all readers of Werbewoche read Blick, here is a compilation of the relevant titles:
Phase 1: Pity for the victim: "Lung shot! I'm dying, I'm dying ..."
Phase 2: Disgust for the suspected perpetrator: her strange drawings and: "I'm interested in what it's like to die".
Phase 3: What does the environment think: "Fabienne and her mother already moved out twice".
The stories are laid out in time-honored tabloid fashion and have all the aspects that make them a prime example of dead-beat widow-shaking journalism.
There is an apparently intact family, a successful victim (albeit only in a marginal sport) and a pretty perpetrator who also models and hangs out on the Internet. Exciting photos that are made available (zvg, as it is called in the jargon), friends, girlfriends and grandfathers who willingly express themselves.
People forget that today any fool can do research on his own on the Internet. A first name and a nickname are enough to find out everything about the perpetrator and the victim. That's a new unsavory side aspect of the boulevard that perhaps still needs to be taken into account. But the real relaunch is yet to come.
Pierre C. Meier, Editor-in-Chief
[email protected]
Back to the roots, even with the course. The soft-spoken, emancipated tabloid is dead, long live the resurrected hard tabloid. Perhaps a last attempt to halt the decline in circulation figures. Deputy editor-in-chief Ralph Grosse-Bley must and will fix it.
But the new tough course already applies before the relaunch. The reporting on the bloody deed that happened last week in Oberrieden shows this. The family drama has been filling the columns of Blick since Friday. Mostly there are two stories per day, which are continued in the proven tabloid manner. Not only in Blick, but of course also on Blick.ch and in SonntagsBlick.
Since it cannot be assumed that all readers of Werbewoche read Blick, here is a compilation of the relevant titles:
Phase 1: Pity for the victim: "Lung shot! I'm dying, I'm dying ..."
Phase 2: Disgust for the suspected perpetrator: her strange drawings and: "I'm interested in what it's like to die".
Phase 3: What does the environment think: "Fabienne and her mother already moved out twice".
The stories are laid out in time-honored tabloid fashion and have all the aspects that make them a prime example of dead-beat widow-shaking journalism.
There is an apparently intact family, a successful victim (albeit only in a marginal sport) and a pretty perpetrator who also models and hangs out on the Internet. Exciting photos that are made available (zvg, as it is called in the jargon), friends, girlfriends and grandfathers who willingly express themselves.
People forget that today any fool can do research on his own on the Internet. A first name and a nickname are enough to find out everything about the perpetrator and the victim. That's a new unsavory side aspect of the boulevard that perhaps still needs to be taken into account. But the real relaunch is yet to come.
Pierre C. Meier, Editor-in-Chief
[email protected]
