Like Romeo and Juliet: Crome, moritz and caturra bring together what belongs together

MK Working with not one, but two other agencies - what were you thinking?STEFANIE GLOOR This constellation gives us the opportunity to act as a full-service agency with a broad range of expertise and to implement corresponding projects. For our customers, this means that they work with absolute experts with years of experience in every area.MK Does that mean that each agency brings additional expertise on board through the new partners?MICHEL GYSIN Our main aim is to enable our employees to concentrate even more on their core competencies. In today's market, with the ever-growing importance of the various online channels, everyone is trying to offer everything. However, given the justifiably high customer expectations, this is hardly possible in a satisfactory manner. Agencies are forced to work on their weaknesses in order to remain competitive. We focus on the opposite: instead of working on our weaknesses, we prefer to work on our existing strengths and become even better at them. We can do this because we know that our skills complement those of our partners to form a comprehensive overall package.MK Where do you see the advantages for your customers?GLOOR The decisive factor is choice. For large orders or campaigns, you need an agency with the appropriate resources to meet all requirements. But for smaller orders, a large organization often means processes that are too extensive. That's why SMEs in particular are grateful when distances remain short and projects can be implemented simply and efficiently. Agility is one of the key demands placed on organizations today. We always had this as a central goal in mind when we joined forces.GYSIN We see this as a market need that we want to and can meet.MK und moritz stands for creation, Crome for the digital part of your offering. What does caturra contribute to projects?GYSIN caturra brings extensive organizational and change management expertise to the table. In times of digitalization, communication does not stop once the consumer has taken note of a company's message. Today, we go much further, all the way to concrete conversions, for example in the form of a purchase or a table reservation. But how does a company deal with these new opportunities internally? New processes often have to be introduced, which in turn requires employees to be involved and established structures to be reconsidered. This is caturra.GLOOR's specialty We experience time and again that companies come to communications agencies and want a re-branding. However, it soon becomes clear that it is much more about an honest assessment of the current situation and finding a contemporary vision. If you as an agency want the best for this client, you have to advise them to consult a management consultancy. With caturra, we can now cover this entire process without any disruptions.MK What goals are you pursuing in the initial phase?GLOOR Above all, we want our customers to be able to benefit from our new concept as quickly as possible.GYSIN Of course, we also hope that our approach will bring a breath of fresh air to the Basel agency landscape.