When the rotor runs hot

More than 200 invited guests attended the tenth anniversary of rotor Agentur für Kommunikation. After a first refreshment with food & drinks in the agency's courtyard, 64 racing enthusiasts signed up for the qualifying of the Tenth Grand Prix of Zurich. Whether as a Carrera driver or as a spectator, the excitement went on until the end. After the award ceremony, which was performed by the charming Miss Carrera 2006, DJ Steve McQueen and the unplugged band Los Bandidos led the way deep into the night with their Tequilla Racing Punk.The subsequent race was held in pairs in a knockout system 1 against 1. Between the races, Beat Engeler of Fischer Architekten AG and Martin Hauser, co-owner of rotor, talk shop about the drivers' performances.Great amazement in the VIP grandstand: Bernd Götz of Swiss Re with his wife Inge, Lorenz Hauser, music and events specialist, and Gilles Bachmann of Fauxpas Grafik.Peter Burri, marketing manager of Health Promotion Switzerland coaches his son Tim. Miss Carrera 2006 Oxana Fedorova presented the prizes to the finalists. The runner-up André Becchio was taken comfortingly in the middle. And the winner Oliver Fitze owner Hum Records was happy about the hard-fought Carrera package.Afterwards the racing circus celebrates until the early morning hours the rotor anniversary Grand Prix to the legendary Tequilla Racing Punk of Los Bandidos. Text & Image: rotor
 
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 Around 100 participants - direct marketing and CRM decision-makers from a wide range of industries - accepted the invitation.
The forum started in Zurich with the key note speaker Prof. Dr. Belz from the University of St. Gallen. He reported on the latest results of his study "Dialog Marketing Revisited". His contribution, which was as vivid as it was critical, opened up a new perspective on dialog marketing to the professional audience. Belz showed what breakthroughs in customer dialog are possible in the various industries and fields of application when specific solutions are applied.

Richard Webber continued the international program. The micromarketing expert from England, who is recognized beyond national borders, posed the question of how neighborhoods affect consumer behavior. The answer lies in the MOSAIC typology co-developed by Webber, which clusters people into consumer groups according to the principle "like and like go together" and thus optimizes direct marketing campaigns.

In addition, speakers Paul Watts, Director Experian Business Strategies, and Kai Schäffner, Director Marketing & CRM at Vorwerk, explained how this principle is implemented internationally.

The second day also offered a jam-packed program. The focus was on a large number of case studies and best-practice examples from the fields of facility management, fundraising, publishing, market research, and banking and insurance.

In addition to the interesting technical presentations, the congress offered a variety of opportunities for exchanging opinions and experiences, which the participants used intensively. The summary of the microMarketing Forum was positive throughout. The event was held for the fourth time and has thus established itself among decision-makers in the industry. The concept provides for the annual congress to be held alternately in Germany, Austria and Switzerland.

Interested parties can find the presentations for download at
www.microm-online.ch

The race organizers open qualifying for the Tenth Zurich Grand Prix. Sascha Kieslinger, Art Director rotor and Alexander Gessert, Creative Director and co-owner rotor.Maurizio Scarpa from Sfax Hairstylist welcomes two beauties to the paddock.Christine Roth, the former Marketing Manager of Freitag Lab enjoyed herself together with Daniel Kistler from Ringier.Ludwig Dörr, the former advertising manager of Coop Switzerland found time for a lightning visit to Zurich despite his retirement.Music meets film: Phonogen.com founder Rino Meyer poses with Beat Lenherr of panimage.With enough fuel in the tank, 64 drivers fought for thousandths of a second to qualify for the race on the rotor Speedway at Club Zukunft.