What Millenials expect from packaging
Millenials have high expectations of packaging.Millenials are currently the largest, most influential and therefore probably also the most sought-after consumer generation. According to an estimate by Goldman Sachs, they spend almost 600 billion US dollars a year. So it's hardly surprising that this generation has become the most important target group for major brands. Their needs are also changing the development of the food and beverage industry. But how exactly?Bye Burger, hello Health-FoodA look at consumer habits provides answers: Millenials are increasingly paying attention to a health-conscious and environmentally friendly lifestyle. In short, this means: Bye, bye Big Mac, hello healthy. 51 percent of Millenials say they avoid fast food on principle. Instead, they are concerned with the origin and quality of their food. Enjoyment also plays an important role for them. They cook several times a week, often with friends. They experiment with exotic foods, different ingredients and flavors. Nevertheless, eating at home is becoming less important. That's because fixed meals don't fit into the flexible lifestyle of 20- to 35-year-olds, as the Roper Reports Worldwide showOnce Breakfast to goMillenials are on the go a lot, both professionally and privately. Instead of breakfast, they have a smoothie. Convenience products are particularly popular. This also opens up new opportunities for companies, from innovative packaging sizes and design to new products. In addition to ease of handling, what counts most for customers at the POS is appearance.One example of a product tailored to customer needs is the Tetra Prisma Aspetic with DreamCap closure.Tetra Prisma Aspetic packaging offers:
- Packaging sizes between 125 and 1,000 ml
- Ergonomic design due to octagonal shape
- Various closure options
In this way, the packaging meets the central needs of Millenials. They want, for example:
- practical portion packaging for direct consumption on the go
- resealable packaging
- easy handling
The example shows: companies have to transform themselves to keep up with the changing needs of demanding, young consumers. Whoever has too much "merkelt" is guaranteed to no longer be "bamboo" in the eyes of Millenials.".For more information on Millenials, their needs and the resulting opportunities for companies, Tetra Pak has published a report in the Whitepaper "Success with Millenials summarized.
