What do MK thought leaders expect for 2019?

Inspired by the circle of MK thought leaders, a meeting took place on November 14 between the avant-garde of marketing and communication active in Switzerland and the MK editorial team. The exchange of ideas culminated in the proposal to look ahead to the coming year. This will take the form of a series starting next week on MK Online.

MK mastermind at Più

The lunch at Restaurant Più in Zurich was attended by Ewa Ming, known as the Managing Director of Suisse Emex (now Business Innovation Week Switzerland, kmu-zukunft.ch), Blacksocks inventor Samy Liechti, business campaigning pioneer Peter Metzinger, digital business mastermind Manuel P. Nappo from the HWZ University of Applied Sciences in Business Administration Zurich, digital marketing mastermind Betrand Blancheton and digital-first storyteller and Gen Z expert Sandra Lehner. Facebook and social media marketing pioneer Thomas Hutter, veggie gastronomy entrepreneur Rolf Hiltl and TV streaming pioneer Bea Knecht (Zattoo) were unable to attend.More information about the masterminds