Thought leader Bertrand Blancheton: AI merges with everyday life
Voice search - Alexa and Siri ächange SEO strategies
Voice integration in search engines is in full swing. From Amazon Alexa and Apple's Siri to Google Assistant, all major players in the Internet search field are getting in on the act.Voice search queries are longer and more complicated than their text counterparts. That's why voice recognition technology is constantly evolving to better understand the user's context and intent.Artificial intelligence is making search engines like Google (web), Amazon (shopping) and YouTube (video & music) understand different languages, accents and dialects.Business leaders who act now have the opportunity to capture a new generation of customers.SEO in the future will include optimizing their conversion funnel for voice search queries. All powered by AI.
Content Marketing - More Video Less Text
It's been an open secret for a long time that video content gets better results, but why is that? By and large, we have AI-driven algorithms to thank for the fact that social networks like Facebook and LinkedIn prefer video over all other forms of content. The longer you are popular the more advertising you are exposed to, the more money the network operator makes.Video spurs user engagement. On Facebook, video is even 400% more effective Algorithms, controlled by artificial intelligence, understand this and encourage it with greater reach and improved visibility, and best of all, the user doesn't even notice. He only knows that his favorite network shows him one relevant video after another. Video content therefore has a place in any modern conversion funnel, and to benefit from this you need to not only produce good videos but also apply a good understanding of the logic of these AI algorithms. This requires effort, but the results are worth it.
Influencer Marketing -Relevant And Less Scam
Even the most 'social' form of online marketing is being transformed by AI.Unfortunately, fraud is a big issue in the influencer marketing scene right now.Brands that work with online influencers run the risk of their partners using artificially inflated follower counts to increase their fees.If that's exposed, you look foolish as a company.Even if the star herself doesn't use any unfair practices, it's possible that her follower counts are inflated by spamming and political bots. This means that at the end of the day you spend a lot of money for nothing.This is where AI comes to the rescue. Through heuristics, patterns, behaviors and networks of fake social media accounts are uncovered. Thus, one can estimate how 'clean' an influencer's follower counts are.This reduces the risk of reputational damage and wastage of valuable marketing budget. This leads to a higher return on investment for your conversion funnel.And again, it's all handled behind the scenes, without the stress of AI.
Bertrand Blancheton, Swiss Digital Marketers (SDM)
Bertrand is an expert in online customer acquisition. When he founded his own startup, he quickly realized that, like many other Swiss SMEs, he had little access to professional digital marketing advice and support. Swiss Digital Marketers (SDM) to the world. SDM designs and builds automated customer acquisition systems that enable SMEs to automate their lead generation, close more sales over the Internet and grow their business online.Prior to his entrepreneurial endeavors, Bertrand served as digital marketing manager for several large Swiss companies.He has also been recognized and awarded several times for his work as a marketing thought leader and top Swiss digital influencer as well.
