"The Four": The Secret DNA
Are Google, Amazon, Facebook, and Apple the four horsemen of the apocalypse heralding the end of the world? If Scott Galloway is to be believed, they’re already very close to it. In his book, Galloway has compiled a wealth of interesting information about the four companies, their development, and their strategies. As in his popular videos—which are, in a sense, repurposed in this book—Galloway warns that Facebook could destroy civilization—and he suspects the other three giants of having sinister intentions as well. Many of his ideas, such as his take on Amazon’s transformation into a logistics provider, are quite compelling. Somewhat annoying are Galloway’s penchant for self-promotion and his language, which, while coming across as casual, seems more superficially entertaining than seriously analytical. Galloway’s personal opinion sometimes takes precedence over objective detachment, his critical remarks come across as highly subjective, and the book occasionally contains contradictory figures.Nevertheless, Galloway’s arguments carry enough credibility to prompt readers to ask themselves what the Big Four might be doing with the information they’ve gathered from his posts, online purchases, or search queries. Get Abstract recommends this book to anyone who wants to learn more about today’s four dominant companies. Get Abstract Rating: 7 Importance: 8 Innovation: 6 Style: 7
Publisher: Plassen VerlagYear of publication: 2018Pages: 300ISBN: 9783864704871
