Tamedia takes over mobile flea market Tradono Switzerland
Tamedia takes over Tradono Switzerland completely and will further develop the mobile flea market in Switzerland as an independent product.
Switzerland was launched at the beginning of 2016 as a joint venture with Tradono Denmark and has since developed very positively with around 20,000 new registrations per month. The locally oriented online marketplace is geared towards use with mobile devices, with a close connection to social media channels. Tradono will also cooperate more closely with the leading classifieds portal tutti.ch, which also belongs to Tamedia, in order to further accelerate growth together.
At the same time, Tamedia is also acquiring a majority stake in Tradono in Denmark. Tamedia previously held a 25 per cent stake in the startup, which was founded in Copenhagen in 2014. In the course of the takeover, Tradono and Trendsales, the vintage fashion platform also held by Tamedia, are merging in Denmark. Together, the two platforms have around 2 million members and will be further developed by a joint team in the future. Tamedia will become the main shareholder of the new company, with the other shares remaining with the Tradono founders and private Danish investors.
