Shortlist: The photos from the SWA Annual Meeting
Effective immediately, Roger Harlacher (right) will take the helm at SWA. The outgoing president, Gérald Stalder, bid farewell to his position and the members on Wednesday evening at the SWA annual meeting after nine years. He said he now plans to devote his time to his garden in southern France.
Roger Harlacher is now in charge of the SWA. The previous president Gérald Stalder said goodbye to his office and the members after nine years at the SWA annual meeting on Wednesday evening. He now wants to devote himself to his garden in the south of France.
At this year's annual meeting, the Swiss Association of Advertisers and Contractors, or SWA for short, presented the results of the recent revamp it had undertaken. At the meeting, for example, it introduced Roger Harlacher, who will henceforth assume the office of president. The Zweifel Pomy-Chips management member also addressed some words of thanks to his predecessor. Gérald Stalder's nine-year presidency included important successes. For example, the entire SUISA negotiations, the new tariff system for print media and many more.
Harlacher welcomed Markus Faschang, CEO of L'Oréal, as another new member of the committee. He went on to summarize the goals set for the current year under the heading of communications efficiency. For example, the remuneration paid by the media to the agencies should continue to be transparent, while at the same time the media and agencies should be fairly rewarded for their services.
In his closing remarks, the SWA president-elect denounced the controversial advertising bans, which are taking on ever greater proportions. "The development, expansion and management of brands are not possible without freedom from advertising and without efficient and viable media.
(Text: Adriana Zilic, Photos: Elisabeth Real)
At this year's annual meeting, the Swiss Association of Advertisers and Contractors, or SWA for short, presented the results of the recent revamp it had undertaken. At the meeting, for example, it introduced Roger Harlacher, who will henceforth assume the office of president. The Zweifel Pomy-Chips management member also addressed some words of thanks to his predecessor. Gérald Stalder's nine-year presidency included important successes. For example, the entire SUISA negotiations, the new tariff system for print media and many more.
Harlacher welcomed Markus Faschang, CEO of L'Oréal, as another new member of the committee. He went on to summarize the goals set for the current year under the heading of communications efficiency. For example, the remuneration paid by the media to the agencies should continue to be transparent, while at the same time the media and agencies should be fairly rewarded for their services.
In his closing remarks, the SWA president-elect denounced the controversial advertising bans, which are taking on ever greater proportions. "The development, expansion and management of brands are not possible without freedom from advertising and without efficient and viable media.
(Text: Adriana Zilic, Photos: Elisabeth Real)
Daniel Kallay (l.), Red Bull, Roger Harlacher, President SWA.
Arend Hendriks, Microsoft Advertising, and Gaby Zimmerli, Ogilvy & Mather.
Kevin Schnell, Jens Windel, both Media Focus, Markus Faschang, L'Oréal Switzerland, and Elisabeth Bürgin, Association of Swiss Cantonal Banks (from left).
Roland Sutter and Manuela Gualeni, Sulzer, Sutter Advertising Agency.
Peter Felser (l.), Spillmann/Felser/Leo Burnett and Ulrich H. Moser, Conavest.
Michael Brodbeck (l.) and René Maeder, both Polyconsult.
ALL PHOTOS FROM THIS EVENT CAN BE FOUND IN THE UPCOMING ADVERTISING WEEK OF APRIL 9, 2009.
ALL PHOTOS FROM THIS EVENT CAN BE FOUND IN THE UPCOMING ADVERTISING WEEK OF APRIL 9, 2009.
