pr suisse: Judith Lauber is the new president
Change in the Presidium and Governing Board
The focus was on the replacement of the presidency. The General Meeting elected Judith Lauber as the new president to succeed Peter Eberhard, who had headed the association since 2013. With her, a proven expert could be won. Judith Lauber completed her studies at the University of Basel with a lic. phil. I. Her professional and management expertise spans almost 20 years as Head of Communications, including at the University of Lucerne, the Lucerne Cantonal Administration, the Lucerne Building Insurance Company and Rotary International.She runs her own agency, Lauber Communications. Judith Lauber holds a federal diploma as a PR consultant (higher professional examination) and completed a CAS in political communication at the ZHAW. "I am very pleased to have been elected president of pr suisse. My predecessor is handing over a well-organized association with exciting projects. Winning new members, integrating young professionals or clarifying questions of professional ethics are important challenges that I will face."In addition to the presidency, the General Meeting elected Hertha Baumann to succeed Sylvia Würsten as the new delegate of the Société Romande de Relations Publiques SRRP, the regional association for western Switzerland. She is Head of Communications at the Geneva-based bank Reyl & Cie. All other board members stood for re-election for a further year.
New examination regulations for PR specialist and PR consultant
The year 2017 was marked by two important developments in the field of education. In addition to its core activity as the examining body for PR professionals, the Examination Board completed the revision of the federal PR professional examinations under the aegis of the State Secretariat for Education, Research and Innovation SERI. The first new PRF exam will be held in the fall of 2019. In addition, the Examination Commission has pressed ahead with the revision of the higher professional examination for PR consultants with a federal diploma, also under the supervision of SERI, and will complete this in 2018.
Launch of the SAQ personal certificate "Certified Communication Consultant"
After various preparatory activities, pr suisse launched the SAQ personal certificate in March "Certified Communication Consultant" respectively "Certified Consultant in Strategic Communication" and thus creates a distinction that gives employees expert status and provides employers with a solid basis for assessment - regardless of the further training paths completed. On April 21, 2018, the first eight established PR experts were awarded this title at an examination held in Zurich.The examination took place under the supervision of the neutral and independent personal certification body SAQ, which is regularly monitored by the Swiss Accreditation Service (SAS). The latter is subordinate to the State Secretariat for Economic Affairs (SECO). The aim is to have the certification program accredited directly and entered in the SAS register. Based on the international standard SN EN ISO/IEC 17024, the certificate is nationally and internationally recognized, comparable and protected. The next certificate examination is scheduled for the fall of 2018 - for more info, see online.
pr suisse new winner of the Swiss Award Corporate Communications
In the year under review, pr suisse reached an agreement with the initiators of the Swiss Award Corporate Communications to take over its sponsorship, including all associated brand rights, from 2018. As the only Swiss prize for corporate communications, the award is thus expected to gain additional charisma in the coming years and thus also arouse public interest. This commitment is entirely in line with the association's goal of promoting the reputation of the profession as well as the perception and acceptance of corporate communications.
