Oscars 2018: Google's voice assistant helps desperate stars

The 2018 Oscars brought some interesting insights - including the fact that fantasy films are considered by the Academy from time to time; that the times of Discrimination against actresses slowly but surely becoming a thing of the past and that Warren Beatty and Faye Dunaway are quite capable of "real" movie.

For advertisers: Oscars as important as the Super Bowl

For people who are professionally involved in marketing, the Oscars were also exciting for other reasons. In terms of the commercials shown during the breaks, the event is just as important for the American advertising market as the Super Bowl. In the case of tech giant Google, the focus for the Oscar commercials was entirely on the company's voice assistant: musicians such as John Legend and Sia, athletes such as NBA star Kevin Durant - as well as ordinary people from next door - showed in a clip how the voice assistant works. "Google Assistant" to make everyday life easier. https://www.youtube.com/watch?v=eegp9AaqbxE

Other commercials pick up on individual stories

While the Oscar commercial serves as the flagship of a new campaign, Google has already launched supplementary short films via social media. These feature the stories of individual protagonists. Particularly worth seeing: a ballad sung about the search for the right TV channel...https://www.youtube.com/watch?v=WsJ569yvmoA...oder the need for voice assistance because of a wig that is too big.https://www.youtube.com/watch?v=e5hEmsTHHMs