OKI Printing Solutions moves closer to the top position in business color page printers closer

According to the latest IDC market figures, OKI Printing Solutions has consistently strengthened its position in the LED/laser printer market in Switzerland for 2005 as a whole and has been able to expand its position compared to the same period in the previous year.

(pr) According to the latest IDC market figures, OKI Printing Solutions has consistently strengthened its position in the LED/laser printer market in Switzerland for 2005 as a whole and has been able to expand its position compared to the same period in the previous year. in the area of color page printers, OKI is closing in on the market leader HP due to high demand and sales, especially for fast business devices.
In the overall Swiss market for color printers, the specialist for LED-based printers from Pratteln strengthened its second position in 2005 with a total market share of 8.8 percent (in terms of value) and is in third place in terms of units sold with 8.8 percent, only just behind Samsung with 10.9 percent.
In the segment of professional business color page printers - LED/laser printers with a speed of 11-20 ppm - OKI consolidates its second position with 38.1 percent (in terms of volume) and 23.5 percent (in terms of value) of the market. This brings OKI Printing Solutions closer to the market leader HP and puts it well ahead of Konica-Minolta in third place in this segment.
OKI Printing Solutions can also look back on positive business development in the area of matrix printers (9-pin printers) in the annual review: OKI achieved second place with 37.1 percent (in terms of value) and 41.1 percent (in terms of volume), directly behind Epson with 42.9 percent. IBM is in third place with 16.4 percent.
OKI Company Information
OKI Electric Industry Company Limited is one of the top 30 manufacturers of semi-conductors and communication solutions in the world with a total sales volume of around 6.8 billion US dollars. The company employs almost 21,000 people (approximately 5,679 outside Japan) and has manufacturing facilities in Japan, Thailand, China, the USA and Scotland. OKI Europe Ltd. is organizationally part of OKI Data Corporation (ODC), a 100% subsidiary of OKI Electric, headquartered in Tokyo. The complete product portfolio of OKI Data Corporation is sold in 120 countries worldwide under the brand name OKI Printing Solutions. In the 2004 financial year (March 31), OKI Data Corporation recorded total sales of 1.4 billion US dollars (share of sales: Europe 51%, USA 26%, Asia 16%, other 7%).
In Switzerland, OKI Systems (Switzerland) markets high-quality OKI Printing Solutions printers, multifunctional devices, matrix printers and fax machines as a sales, service and marketing organization.
In LED/laser color page printers, the company ranks second in the overall market in terms of sales and third in terms of unit sales. In the business segment, it ranks second in terms of unit sales (source: IDC - FY 2005 results). Managing Director OKI Systems (Switzerland) is Walter Briccos.

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