Notch Interactive realizes Olympia campaign for Rivella
As a sponsoring partner of Swiss Olympic, Rivella has launched a limited edition with a special bottle design to mark the Winter Games in South Korea. The limited edition and the competition are being promoted primarily via social media. The campaign was developed by Notch Interactive. During the campaign period, a wide variety of different content pieces will be played out to the sports-loving target group. These include interviews with the athletes, short films presenting the Olympic disciplines, infographics with curious facts about the Olympics and "Korean wisdom". All formats have a high entertainment factor and come with a wink.
At the same time, the campaign, which was specially designed for social media, publicizes the limited edition and motivates users to visit the landing page where they can enter the winning codes. In keeping with the Olympic spirit, there are no losers in the competition: every participant who does not win one of the 100,000 prizes will receive a video as a prize that has not yet been shown in the campaign.
At the same time, the campaign, which was specially designed for social media, publicizes the limited edition and motivates users to visit the landing page where they can enter the winning codes. In keeping with the Olympic spirit, there are no losers in the competition: every participant who does not win one of the 100,000 prizes will receive a video as a prize that has not yet been shown in the campaign.
