Nils Hafner

Nils Hafner (*1973) is an international expert in building long-term profitable customer relationships. He is Professor of Customer Relationship Management at Lucerne University of Applied Sciences and Arts and lectures at several European universities. Hafner is an author and international keynote speaker and advises management and board members in Germany, Switzerland and throughout Europe on building corporate competencies in customer management. In his blog "Hafner on CRM", he tries to bring out the informative, beautiful, bad, tragic and funny sides of the topic.