New website for learners

The new landing page for learners of Alpig InTec.The campaign was implemented by Lacher-Dumas Communications. The idea was to move the various communication tools away from the general Alpiq InTec site to a landing page created specifically for apprenticeship marketing. On www.jetztlehrstelle.ch is all about making the application process as simple and fast as possible. The focus is on the advantages of a basic training in building technology.The website is responsive, so that the display is also optimal on the smartphone. The campaign images and icons appeal more to the young target group than long passages of text. Therefore, the career opportunities and advantages of an apprenticeship were graphically presented.In addition to the landing page, online banners as well as posters at train stations were used for the campaign. Furthermore, the Facebook profile of the energy service provider is reactivated.