New airline "Joon": AirFrance wants to lure millennials

Anyone who has ever wished they looked like the cabin crew after a flight now has the chance to do so: The new millennial airline "Joon" dresses its employees in polo shirts and white sneakers that will easily fit into any urban closet. It will soon be possible to purchase selected items as a "capsule collection". "Joon" is also breaking new ground in other ways - and since the end of 2017 has been looking to fill a gap in the market that has arisen between low-cost airlines and traditional airlines.

"So to airline"

You can tell from the clever advertising slogan "So an Airline". It conveys the message: Yes, we earn our money with passenger transportation - but that is only one part of our brand DNA, and not the one we consider to be decisive. "Joon" would rather sell the attitude to life that the company believes characterizes the so-called millennials. Young people somewhere between 20 and 35 who like to travel a lot, but are also interested in sustainability and nice design, so the airline's planes have free Wi-Fi and USB ports, the snacks are organic and the entertainment offers new series and viral clips from the internet. No orange juice is served, but "high-energy Baobab Matahi Juice in the Rooftop Bar". And The video advertising in the color scheme blue and white, which is distributed via social media, is also unconventional:https://youtu.be/rXls9p8um04

Trendy destinations, medium price level

Within the brand logic, the choice of the first destinations also seems consistent: destinations that are currently "hip" are served from Charles de Gaulle Airport in Paris. Barcelona and Oslo are not particularly unusual, but Cairo, Cape Town, Teheran and the island of Mahe are. A moderate pricing policy applies to all of them, with a clear gap to the charges of the parent company AirFrance. But "Joon" is not cheap: you could fly with EasyJet or Ryanair for even less money if you wanted to. Further destinations are to be added soon - if the existing connections establish themselves. It will be interesting to see.